Fake Bake gives an instant sun-kissed colour and develops into a long lasting sunless fake tan by combining naturally derived tanning agents DHA and Erythulose ­ guaranteeing longer lasting (up to 50% longer), more natural-looking results.
Fake Bake have developed botanical ingredients to remove parabens and artificial preservatives.

Their specialist self-tans offer added benefits like anti-ageing, anti-cellulite and anti-oxidants.

Fake Bake has become the choice of beauty experts and celebrities alike.


Fake Bake Fair Self-Tan Lotion has been specially formulated for people with fair complexions.
The easy glide formula and subtle ‘show where it goes’ cosmetic colour guide enables even the most inexperienced self-tanner to apply a self-tan with ease and confidence.

A combination of cutting edge, naturally derived tanning agents DHA and Erythulose work with the melanin cells which lie in the top layers of your skin to develop into a tan that compliments your skin tones for a perfectly natural looking results.

If you desire a darker tan, Fake Bake Fair Self-Tan Lotion can be reapplied over consecutive days giving you complete control of your colour development.